Video Content to Engage & Delight Your Customer

​Share a Book with a Friend

​This is a 20 second video features Man's Best Friend along with a Call to Action for the viewer to come to a future book sale to find new summer reads to share.  Viewership was high on this video and feedback was very good.  Who can resist a cute puppy?

A 10-second viewing is something to gloat about; viewing to completion is even better.  Indulge them with something emotional and deliver your message while emotion is high.

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Written Content to Educate & Inform

White Papers for Technical Subjects

Technical expertise and warrior mentality define success

An astute medical laboratory scientist must be part warrior, part academic, and part technical expert. Your skill stems from your strength in saying “no” to the disparate solutions and “yes” to high-quality, differentiated products that increase confidence in your test results.

You are not a generalist but a highly trained, highly skilled expert in a very specific area of healthcare.  You are in charge of your domain.
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