Search Engine Optimization (SEO) to drive visitors to your door

On-Page SEO is as important to your marketing plan as air is to your lungs. It's vital. Seriously, vital.
Without Google, Bing, Yahoo and others, your online visibility just doesn't exist, so make the most of it.

Yes, you can pay for ads -- some inexpensive, others less so -- but on-page SEO is the first place to make an effort to be visible in search. And, believe me, don't want to guess at what needs to be touched on your website. The search engines are looking at every page, every word, whether or not the words are visible to your human audience. That's right, Google sees a lot of website detail that your potential client does not see. 

Let's have a chat to help you understand what areas of your website need to be modified to make sure people see your listing online.

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Video Content to Engage & Delight Your Customer

​Share a Book with a Friend

​This is a 20 second video features Man's Best Friend along with a Call to Action for the viewer to come to a future book sale to find new summer reads to share.  Viewership was high on this video and feedback was very good.  Who can resist a cute puppy?

A 10-second viewing is something to gloat about; viewing to completion is even better.  Indulge them with something emotional and deliver your message while emotion is high.

Click Here to See more Videos

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Written Content to Educate & Inform

White Papers for Technical Subjects

Technical expertise and warrior mentality define success

An astute medical laboratory scientist must be part warrior, part academic, and part technical expert. Your skill stems from your strength in saying “no” to the disparate solutions and “yes” to high-quality, differentiated products that increase confidence in your test results.

You are not a generalist but a highly trained, highly skilled expert in a very specific area of healthcare.  You are in charge of your domain.
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