Share a Book with a Friend
This is a 20 second video features Man's Best Friend along with a Call to Action for the viewer to come to a future book sale to find new summer reads to share. Viewership was high on this video and feedback was very good. Who can resist a cute puppy?
A 10-second viewing is something to gloat about; viewing to completion is even better. Indulge them with something emotional and deliver your message while emotion is high.